How to write marketing case studies
There are handful of techniques of creating buyer confidence as swiftly and efficiently as a effectively researched and persuasively prepared case study. They have the power to construct confidence, reliability and trust by detailing how a enterprise solved a actual challenge.
A frequent blunder (in my opinion) is to compose case studies in the self congratulatory, back slapping way of a press release. This is counterproductive since it hampers its capacity to bypass scepticism and supply a factually based message.
As an alternative, case studies must target on offering a very clear, concise rationalization on a difficulty faced, how it was solved and the rewards obtained.